In most industries, user data is a valuable resource. For as long as there has been marketing, there has also been user surveys, customer feedback, competitions etc., all methods of which to engage with customers but really a thinly veiled way to get hold of customer data.
There is no question that any business should understand its customers so that they can fulfil their needs and provide a better service. But there are ways to go about this where you as a business owner can own your own customer data. You don’t always have to rely on services provided by large global corporations who not only collect your user data, but also collect yours for their own means.
We now live in a world where free seems to be the baseline of a lot of online services. For example, can you imagine paying for an email service?
But free is never really free. If you use a Google service like Gmail, use Google Chrome to access it, or post lots of content on Facebook, what you’re doing is offsetting the costs of those services by giving away your privacy. The data you post and the emails you send/receive are fair game to these Silicon Valley giants and it’s all sold on to advertisers.
At Eleventy8 we take data collection and privacy seriously. We feel that rather than vacuuming up all the data, we’d rather go at it with a scalpel and only take what is actually useful.
Safeguarding your privacy is an ongoing process and Eleventy8 will continue to search out new ways to make sure that your personal data is never compromised.